Angella d’Avignon
I’m a copywriter, editor, coach, and strategist based in Los Angeles.
About
I work in PR as well as a brand copywriter and strategist in the art, design, fashion, and architecture worlds.I also coach artists and anyone applying to grants, colleges and institutions, and/or writing project proposals.
contact:
angella@ang.works
Portfolio book here
Services
For brands & PR clients:
-Brand strategy & positioning
-Creative campaigns & art direction
-Naming & branding
-Print, editorial & digital design
-Social media
-Targeted & personalized pitch writing
-Media training
-Press releases
-Media relations
-Internal communications
-Email campaigns & SEO
-Event planning
-Market research
-Concept & content development
-Editorial direction
-Copywriting & voice
-Research & curation
For artists, galleries, art workers:
-Portfolio review
-Artist statement writing & revision
-Artist biography & CV
-Grant applications
-Exhibition proposals
-Press releases
-Website & social media presence
-Prepare for studio visits
-Organize & catalogue artworks
-Create strategy for applying for grants, residencies and exhibitions; organize calendar of deadlines
-Advise on MFA programs & review MFA applications
-Create outreach strategy including press
-Align press & social media to position for greater opportunities
-Identify & leverage existing networks to maximize impact across marketing channels
-Media training & public speaking skills
-Create project plans and budgets; automate systems to help your art business run more smoothly
-Help with exhibition planning & execution
-Brainstorm public programming & potential collaborators for multi-disciplinary projects
-Art coaching to reach next level of career goals
Why I’m qualified
With more than 10 years experience, I’ve run project spaces, worked with artists, and continue to write about art. I hold a degrees in Art History and earned my Master’s in a art-based writing program; I continue to regularly write criticism for a variety of publications. I’ve curated exhibitions, written countless press releases, and worked as a curatorial research assistant, publishing catalogues and independent artist publications.
My goal is to help you explain your work to the world in a way that’s smart but accessible, explanatory but not didactic. I'm precise but supportive. I will give you personalized homework that will enrich your and others’ understanding of your work and tools to help you adjust your statements as you grow. Presenting your work is a skill you must develop and I can help you jump start the process.
Recommendations
“I am so grateful I was connected with Angella, her guidance and expertise made the experience of writing my artist statement a breeze. Not only is Angella a joy to work with, she was very collaborative, open, and professional when getting the work done. I didn't feel like I needed to compromise my voice, or my message in the process, and she did a wonderful job of translating my thoughts into something very eloquent and effective. Thank you Angella.”
Finnley J. Kirkman, multidisciplinary artist in Los Angeles, California
“I sought Angella's help in applying for a Master's degree in Brussels. She made me feel that my artistic voice was worth being heard and in a way, she even gave me back my belief in my artistic career. Sure it is hard to formulate creative processes, but her interest in the content of my work and her commitment helped me to express myself concretely and to formulate who I am and what I want. As a result, I was not only accepted at the university, but the letter of motivation was explicitly praised by the professors.”
Hannah Todt, multimedia artist in Vienna, Austria
“Angella remains to be a reliable and significant writing peer who is always generous with her required reading tips, submission deadline resources, and editing feedback. She is a tenacious, critical, and sentimental angel with a google doc.”
Cortney Cassidy, writer and artist based in Brooklyn, New York
“In late 2018 I asked Angella to write an accompanying text to augment a solo exhibition of my recent work. What resulted was, rather than an interpretive text around the exhibition or my work in general, was an exegetical essay about a 1933 Betty Boop cartoon that so charmingly illuminated the spirit of the show. Angella gnaws at the edges of her subjects and points at their relationships to other things, bringing her readers to a nuanced and broader perception of that subject. Her writing teaches us to do the same.”
Joe Yorty, artist and director of Best Practice in San Diego, California
“Angella's writing and editing services are an integral part of my creative process. On numerous occasions Angella has provided me with constructive and empathetic feedback regarding the organizational structure, content, and grammar for press releases, grant proposals, exhibition proposals, and my artist statement. I highly recommend her services.”
Portfolio
Selected clients:
For EDWIN USA, I strategize and execute campaigns for social media and email, working closely with the Creative Director to create compelling product and brand storytelling while maximizing SEO, in addition to basic web copywriting and editing.
For the Oregonian Media Group, I regularly deliver sponsor content for Here is Oregon and The Oregonian, working with the Editor of Content Marketing to interview and execute client profiles and brand stories for promotional material.